BACKGROUND
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OLDTOWN is produced in Ipoh, the town where the Hainanese concocted this delicious drink in the 1930s. Old Town’s signature white coffee recipe is faithful to the authentic taste of traditional Ipoh white coffee.
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Today, OLDTOWN is exported to 21 countries around the world, sharing Malaysia’s cultural heritage internationally.
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In addition to white coffee, OLDTOWN continues to introduce new products that highlight Asian craftsmanship and tradition in food and beverages.
COMPETITION
REQUIREMENTS
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Creative design of OldTown White Coffee Christmas Limited Edition Set (packaging, sachet and cup).
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Using the template files provided. (PSD Format)
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No restriction on art style
BRAND CULTURE
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Old Town White Coffee epitomizes a "craftsman spirit" with meticulous research and pure handwork in coffee making.
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Rooted in tradition, professionalism, and enthusiasm, the brand underscores its commitment to quality.
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Narratives of five craftsmen highlight Old Town White Coffee's passion for coffee production and dedication to preserving cultural heritage and traditional craftsmanship.
BRAND FEATURES
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Sells a variety of coffee flavours
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(classic, salted caramel, hazelnut, etc.)
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There are also milk tea flavours
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(White Milk Tea, Teh Tarik, Hong Kong Style Milk Tea)
EXTENDED DEVELOPMENT
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Add can drink product
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Produce a promotional video (Purpose: to promote this Christmas series of sets)
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Flavour options include classic and white milk tea flavour
KEY OBJECTIVES
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Design style: Illustration， Merry Christmas, cheerful, reunion atmosphere, showing the spirit of craftsmanship
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Elements: Christmas, coffee, characters (family, friends), craftsmen, some Christmas elements
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Main Objectives: Using storytelling as a means to display the atmosphere of "merry" and the brand's characteristic "craftsmanship" in the packaging through illustrations. While celebrating Christmas, don't forget to preserve the multi-ethnic and traditional characteristics of Malaysia.
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Target audience: OldTown White Coffee brand fans, coffee lovers, Christmas gift seekers
Merry Little Coffee:
Your Perfect Christmas Companion
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The limited Christmas packaging of Old Town White Coffee is designed with "merry little coffee" as its design concept, aiming to convey the joyful and warm Christmas atmosphere. The illustration depicts people enjoying Old Town coffee during holiday gatherings, enhancing the celebratory feel. The design is meant to evoke warmth and togetherness, making Old Town Coffee the ideal Christmas companion. With a visually appealing and festive concept, it provides consumers with a delightful Christmas coffee experience.
CLASSIC FLAVOUR
MILLK TEA FLAVOUR
DIGITAL MOCK UP
PHYSICAL MOCK UP
SOCIAL MEDIA POST
PROMOTIONAL VIDEO
