SELF-PROMOTIONAL
This project involves self-promotion for a graphic designer and illustrator. It showcases a distinctive job search series, featuring creative elements such as business cards, envelopes, and a resume. The goal is to highlight the designer's skills and personality in a comprehensive manner.
CONCEPT
The self-promotion concept combines a passion for design and baking to appeal to recruiting agencies. Using a pound cake and bakery theme, the idea is to present the designer's skills as a delightful "baked good" to grab attention.
IDEA
The idea behind this self-branding project was to apply pound cake shapes and textures to all designs, placing business cards, envelopes and resumes into a box shaped like a pound cake. The box has a clear window to see the pound cake business card inside. This will be a creative and delicious-looking pound cake self-branded product.
NAMECARDS
Name cards are three flavours of pound cake, using the shape and texture of pound cake. The paper material is BR/SK GRANITE 290 GSM. The surface is rougher to better present the touch of pound cake. The business card is designed as a bookmark, which increases the practicality of the business card.
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ENVELOPE
Envelope with the texture of a pound cake. It also comes with decorative stickers with toppings for users to make the pound cake more delicious.
RESUME BOX
The resume is a long-pound cake. When folded repeatedly, it can form the appearance of a slice of pound cake. Business cards and resumes will be placed in boxes with the same texture as pound cake. The box has a transparent window so can see the pound cake flavour placed inside. The box and envelope are given as a set to the recruiting agency for their enjoyment.
COVER LETTER
