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T&T 4 - WEEK 3:GRAPHIC DESIGN & CULTURE

已更新:2023年3月5日

1. Kintry and Co granola packaging design


- The Kintry brand is a Malaysian snack food. Its granola and cookies are one of my daily snacks. I like the chocolate-flavoured granola the most, it's not too sweet. After searching, I am astonished that it was created accidentally by a 2-year-old kindergarten girl, Amelia. The overall cause is that Amelia is allergic to eggs. Her mother, Cai Lishan, would make egg-free snacks for her and share them with her neighbours. She started commercializing snacks at the suggestion of her neighbour. In addition, Kintry drew different cartoon characters on the packaging, each representing Cai Lishan's family.






The lavender oatmeal cookie package shows two people baking in the kitchen. The small sign on the upper right corner says "True Malaysian". The little girl in red is Amelia.









Macron Green's coconut sugar granola, with a picture of a family drinking afternoon tea around the dining table. The mother in yellow on the left, the daughter in red, Cai Lishan in the next, and the nephew on the right.






2. McDonald's: "Modern Chinese style" perfectly integrated with products

- McDonald's is a famous western food, and its influence is huge. But when it appears in Eastern countries, the combination of "foreign brands" and Chinese style seems to be very interesting. McDonald's will appear in ancient times, which is an interesting scene.

The emperor and the crown prince sat together eating French fries and drinking Coke. A Chinese designer perfectly combined McDonald's fast food products with Chinese style design.


The "Portrait of Faceless Ancient Costume Characters" illustration made me feel the combination of ancient and modern, East and West. In this way, it is easier to be accepted by local consumers. Just imagine when I see the combination of famous brands with our country's culture, it is exciting and honourable.



3. MUJI: The essence of Japanese culture and design!

- "Wuji" means "a single solid colour without patterns" in Japanese.

"MUJI" has developed to have more than 7,000 categories. What it exports in Japan and the world is not only the product itself but also its unique philosophy of life: reduce excessive desires and replace them with a simple and simple life value.


Simplicity does not mean simplicity and frugality, but removes all factors that have nothing to do with the product itself, restores the original appearance of things, and presents a more natural, pure, and unpretentious attitude. Many of the ideas contained in this come from the traditional Japanese thought of mourning and Zen culture.





When I got to know this brand, I was very curious that its products have no characteristics. Wouldn’t it worry about other merchants stealing products or not being able to attract people’s aesthetics?






On the contrary, because of its introduction and practical products, people have given praise and support.






4. A century of Spanish culture is hidden in the design of this brand LOGO

- B, for BRAND. The LOGO design, based on the letter "B", illustrates the PARBRO brand, which is a beautiful legend from Madrid, Spain-Beautiful legend from Madrid. On the other hand, the letter "B" also has deep meanings of "Beacon" (lighthouse, illuminate) and "Belief" (belief, recognize). PARBRO is an imported flooring brand deeply influenced by Picasso's "forever young" art form, creating a unique, youthful and fashionable home lifestyle for it.

As a century-old brand with pure Spanish origin, PARBRO incorporated elements of local Spanish architectural culture into it at the beginning of LOGO design.

In my opinion, this is a great design concept. The seemingly simple letters contain a lot of Spanish cultures, stories, and history. More importantly, it has successfully conveyed the expected ideas to consumers and won the recognition and trust of consumers.



5. ASPINAL OF LONDON aesthetics blends the most extreme British culture

- Founded in 2001, ASPINAL has persisted for 21 years. It blends British culture, history, customs and customs, and all elements are transformed into small pieces of leather in the hands of craftsmen, presenting the most representative British style vividly. ASPINAL OF LONDON takes high-quality and environmentally friendly craftsmanship as its purpose. All products under the brand come from European handicraft workshops with a long history.

For the brand's sense of mission:


"Fashion is never a single product made up of colours, shapes, and materials. Behind it is an attitude and reflection on life."


ASPINAL hopes to become a brand with a sense of social responsibility while delving into the craftsmanship of fashion bags. Most fashion items are mainly aimed at attracting people's desire to buy, at least I think so in life, but this brand has considered the responsibility of reducing environmental pollution and helping to reduce the amount of plastic used.

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